Category Climate Change Economics
Oil Spills, Energy Costs and EVs
How can IoT sensors help businesses achieve sustainability goals
https://marketscale.com/industries/industrial-iot/putting-iot-to-work-for-u-s-sustainability-goals/
MarketScale Podcast with Daniel Litwin
MarketScale Podcast
Disruptive Innovation – Why Energy Storage is Crucial Infrastructure
From the inception of the Industrial Revolution several core ingredients enabled the transformation and growth of industry. Among these core building blocks of the Industrial Revolution namely: access to risk capital, visionary entrepreneurs, available labor, technology, resources and energy. Technology and energy play a crucial role in not only growing industry but enable scale. Technology can open new markets and provide advantage through product differentiation and economies of scale. Energy is literally the fuel that scales operations.
Today technology, built from knowledge and data, is how companies compete. Energy now emerges as even more integral in scaling operations. Just as James Watt developed the first steam powered engine in 1606 commencing the Industrial Revolution, it was the access to available coal with the use of the steam powered pump, invented by Thomas Savery in 1698, that allowed greater access to coal that gave scale to industry.
Most recently, the pending transaction of Salesforce’s (CRM) acquisition of Slack (WORK) after acquiring Tableau last year serves as a reference in valuing the importance of technology is to sustaining market value. The market value of seven companies accounts for 27% of the approximately $31.6 trillion for the S&P 500. Evaluating the industry and market impact of innovative technologies can be viewed through the lens of stock valuations, particularly as it applies to mergers and acquisitions. This article reviews the companies and the technologies from the perspective of market sales opportunity and the economic impact of the technologies based on the price/performance disruption to the industry.
So why are we focusing on energy and data today? Energy, predominantly hydrocarbon fuels such as oil, natural gas and even coal is how people heat their homes and buildings, facilitate transportation, and generate electricity to run lights, computers, machines and equipment. In addition, there is substantial investment focus on the digital economy, Environmental and Social Governance (ESG), and innovative technologies. A common thread among these themes is energy and data.
Data and Energy are the pillars of the digital economy. Energy efficiency can reduce carbon emissions, thereby improve ESG sustainability initiatives. Innovative technologies around energy and data are opening new markets and processes from formulating new business models to structuring and operating businesses.
The climate imperative and investing in energy infrastructure and environmental ESGs are predicted on energy efficiency and relevant performance metrics to evaluate investment allocation decisions. Therefore, our initial emphasis begins with a background on energy consumption with focus on electric consumption trends, carbon footprint, Green House Gas (GHG) emissions, sustainability, electric grid resilience, and technologies that impact energy including Electric Vehicles (EV), energy storage, and Autonomous Driving (AD). Data technologies encompass cloud architecture, Software as a Service (SaaS), Machine Learning (ML) analytics, and the importance of data as the digital transformation gives rise to the digital economy.
Digital Economy Performance Metrics
Before we dive into the financial and competitive analysis, let’s review business models that are disruptive to the status quo. That is are innovative technologies capable of rapid scale and efficiency gains that change the economics of the market and business profitability. In addition, disruptive events, driven primarily by technology, often appear as waves as the adoption of innovative technologies expands through the market.
Prominent technological waves such as the personal computer (PC), followed by the internet and smartphones and most recently social media and cloud computer all manifested themselves in engendering new business models and creating new market opportunities that dramatically changed the status quo among leading companies at the time. We will use the internet and mobile technology waves to explain how the introduction of innovative technologies offering vastly improved means of commerce enabled the development of new services that changed the business landscape.
Most recent advances in technology appear as waves and give rise to new business models and markets. The internet is one example. The internet enables the connection and process of communication over a new channel. The internet allowed one-to-one and one to many communications and the ability to engage, transact and scale using a digital platform that tremendously lowered the cost of engagement. Scale is among the most important attributes of the internet because the cost of digital replication is close to zero.
Mobile and smartphones began a new era in the digital world. The smartphone allowed a large portion of the world to interact with the internet for the first time on a mobile device. The mobile wave provided platform that enabled the introduction of a host of new business models. The introduction of the Apple iPhone gave way to several new services and industries all from your cell phone.
Let’s review the business model impact of innovative technologies as it applies to cost structure.
Cost Structure and Disruptive Innovation
As explained by ARK Investment Management’s Catherine Wood, the rate of cost decline can be used as a proxy for evaluating the disruptive impact of innovative technology. Cost structure improves as unit production expands. As first postulated by Theodore Wright, an aerospace engineer, who postulated that “for every accumulated doubling of aircraft production, costs fell by about 20 percent”. Wright’s Law as it is now known is also called the Learning Curve or Experience Curve and it is found across industries that experience different rates of declining costs.
What is important from the perspective of investment firms such as Ark is that the magnitude of disruptive impact can be gleaned from these declining cost curves. Revenue growth can then be correlated from these declining cost curves. Essentially, demand elasticity and future sales can be derived from the rate of product cost declines.
This is why price/performance and scientific metrics play an important role in evaluating products, services and company competitive positions. For example, the average cellular price per gigabyte (GB) of data is approximately $12.37 in 2020 according to Small business trends. Another example in science, is the physical performance of an LED light assessed by lumens the light output to the amount of energy consumed in watts such as lumens/watt (Lm/W). These metrics are points in time. For more context, the changes over time and magnitude of change provide insight into inflection points, trends, patterns and relationships.
As devices become complex, encompassing separate processors for communications, computing, power, video and various sensors, it is the integration and orchestration of the overall device performance that becomes of greater value to the user. So, price/performance, scientific understanding and economics become more attuned to relationships among these varied and interdependent components.
TAM Expansion Attribute
Green Econometrics: Important Trends To Watch In 2021
Digital Transformation Becomes The Top Priority
by Charlie McHenry, COO, Co-Founder
The pandemic, and to a lesser extent, global climate change are accelerating digital transformation in business, industry, agencies and non-governmental organizations. This transformation is also a transition – to a new way of doing business on all levels; to a new way of looking at the impact and footprint of our business and personal activities; and to a new normal, that is not likely to look a lot like what we’re used to. This coming year will see a number of existing trends accelerate, and new developments which will underlie and drive major changes in business and operational models.
This report will look at a number of industry sectors, as well as the impact of digital transformation on the public sector. In depth reports on each of these sectors are available by yearly subscription for $950 by request.
We have to start somewhere, so let’s take a look at the rather dramatic and emblematic transformation now taking place in the automobile/truck manufacturing sector.
Why Data Analytics Process Blueprints Mitigate Productivity J-Curve and Create Value
Analytics platforms transform technology adoption
Engendering a data analytics framework culture to optimize process innovation will lead to improving productivity. The adoption of new technologies is often challenging with lagging productivity gains. Investments into business processes contribute to faster adoption of new technologies and higher market valuations. For example, workflow processes provide a framework to better leverage new technologies by shortening the time to productivity gains. In addition, investments into business processes, intangible assets, contribute to higher equity valuations and are often reflected in growing levels of goodwill generated with technology company acquisitions.
As a core process we suggest a data analytics framework using feedback loops to optimize outcomes and deliver a better approach to leveraging technology adoption. This approach ensures that technology adoption strategies and implementations are based on data and driven by process optimization. In addition, employing an analytics roadmap to manage disruptive technology adoption with defined feedback loops set to optimize successful outcomes further improves value.
Technology and the Productivity J-Curve Paradox
As mega trends unfold; such as cloud architecture, 5G cellular, big data, IoT sensors along with machine learning, a successful structural framework for embracing these new technologies needs to embrace and address the disruption while engaging with processes that optimize desired outcomes.
In 1987, Robert Solow, a Nobel Laureate and MIT professor, quibbled about the preponderance of computers and lack of productivity. So this is not a new issue. The economics of business process and the Productivity J-Curve concept was framed by Erik Brynjolfsson, Daniel Rock, and Chad Syverson – who examined the often slow and bumpy productivity gains arising from the adoption of new technologies. Their collective studies from the National Bureau of Economic Analysis offer a compelling rationale for developing business processes that enhance the adoption of innovative technologies. In essence, because training, experience curves, changes to business operations and services lag productivity gains. Their findings suggest “the more transformative the new technology, the more likely its productivity effects will initially be underestimated.” A recent article in The Economist, Reasons to be Cheerful, highlighted how education and training that speed the adoption of new innovation could raise productivity.
Figure 1 Productivity J-Curve
