Archives December 2020

Why Data Analytics Process Blueprints Mitigate Productivity J-Curve and Create Value

Analytics platforms transform technology adoption

Engendering a data analytics framework culture to optimize process innovation will lead to improving productivity. The adoption of new technologies is often challenging with lagging productivity gains. Investments into business processes contribute to faster adoption of new technologies and higher market valuations. For example, workflow processes provide a framework to better leverage new technologies by shortening the time to productivity gains. In addition, investments into business processes, intangible assets, contribute to higher equity valuations and are often reflected in growing levels of goodwill generated with technology company acquisitions.

As a core process we suggest a data analytics framework using feedback loops to optimize outcomes and deliver a better approach to leveraging technology adoption. This approach ensures that technology adoption strategies and implementations are based on data and driven by process optimization. In addition, employing an analytics roadmap to manage disruptive technology adoption with defined feedback loops set to optimize successful outcomes further improves value.

Technology and the Productivity J-Curve Paradox

As mega trends unfold; such as cloud architecture, 5G cellular, big data, IoT sensors along with machine learning, a successful structural framework for embracing these new technologies needs to embrace and address the disruption while engaging with processes that optimize desired outcomes. 

In 1987, Robert Solow, a Nobel Laureate and MIT professor, quibbled about the preponderance of computers and lack of productivity. So this is not a new issue. The economics of business process and the Productivity J-Curve concept was framed by Erik Brynjolfsson, Daniel Rock, and Chad Syverson – who examined the often slow and bumpy productivity gains arising from the adoption of new technologies. Their collective studies from the National Bureau of Economic Analysis offer a compelling rationale for developing business processes that enhance the adoption of innovative technologies. In essence, because training, experience curves, changes to business operations and services lag productivity gains. Their findings suggest “the more transformative the new technology, the more likely its productivity effects will initially be underestimated.” A recent article in The Economist, Reasons to be Cheerful, highlighted how education and training that speed the adoption of new innovation could raise productivity. 

Figure 1 Productivity J-Curve

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Why Visual Data Analytics: Discovery, Innovation and Opportunities

A data analytics framework is applicable to insight discovery; provides a roadmap towards innovation; and enables capabilities that can optimize approaches to new business models and opportunities. The following paper provides examples revealing how and why to apply visual analytics for discovery, innovation and evaluating new opportunities. 

Discover how waveforms and patterns are applied to science and finance, and how customer usage patterns can reveal new approaches to market micro-segmentation and persona classifications.  Lastly we’ll reveal how the deployment of IoT devices across the enterprise fuels data flow in the physical world regarding the performance and conditions of business assets.

Introduction

Our theme is applying visual data analytics as a tool for discovery, innovation and evaluating market opportunities. We show how two metrics, price and volume, are able to convey insight and establish price targets for technical analysis. Why energy consumption patterns and waveforms lend themselves to understanding science and classifying human behavior.  How proxy metrics can serve as measures for physical events. Why linking granular visibility into processes and the monitoring of conditions and operating performance help build an advantage in the digital economy.  

Green Econometrics relies on visual analytics as a core fabric in our data analytics frameworks because visual analytics are integral to discovery, innovation and new opportunity development. Visual insights are easy to understand – allowing business objective and performance metrics to seamlessly transfer across business units. So how do we do it?

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